Keswick Multi-Care is a premiere adult care & rehabilitation center in Baltimore, Maryland. An early component of their recent renovations was to enhance the vehicular approach for current and future visitors. The existing signage was outdated, lacked visibility, and was badly weathered. The solution was a low-cost, high impact family of signage that clearly communicated critical locations and directionals to visitors.
Internally illuminated monument signs were used at incoming roadways and at the facility entrance while reflective vinyl was used on signs within the parking areas. This drastically cut fabrication and logistical costs while extending the existing brand identity to the facility’s wayfinding component.
Production and install managed by DUO Graphics.